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IT as a Value Driver: How to Communicate the Value of Tech Initiatives to Executive Leadership
Digital experience touches every facet of business, from productivity to employee retention. And in a new era of hybrid work — along with all the technical challenges that can arise with distributed workforces — the stakes have only gotten higher for IT leaders to prove the value of tech initiatives and their strategic role within businesses.

Surfacing these kinds of insights, however, is often easier said than done without the right kind of tools to make sense of all the data.

Join us during our upcoming webinar to discover how to align business units, guide and inform business decision makers, and uncover and communicate the value of IT at the corporate level using end-user experience data.

William Smierciak, IT Manager at Blue Cross Blue Shield, also known as Florida Blue, will share his experience of using Lakeside Software’s Digital Experience Cloud, powered by SysTrack, to negotiate and overcome the challenges of hybrid and remote workforces. Smierciak will also discuss how to use employee experience data to communicate performance metrics and results to IT leadership.

Also get an exclusive look at Lakeside Software’s new Executive Insights capability, which presents historical and real-time analysis of the full IT estate, enabling more informed decision-making for business leaders. Using key features — such as health scoring, productivity tracking, and community benchmarks — IT leaders can create clear and detailed reporting for stronger value attribution.

All attendees* will be entered to win one of three $100 Amazon gift cards in our post-webinar raffle! *Must pre-register and attend the entire session to be eligible


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William Smierciak
IT Manager @Blue Cross Blue Shield
As an IT leader at Blue Cross and Blue Shield of Florida, also known as Florida Blue, William is responsible for delivering healthy digital experiences to more than 6,500 employees. Florida Blue aims to enable healthier communities through affordable medical insurance and services.
Jason Coari
Senior Director, Product Marketing @Lakeside Software
Jason is a veteran in the end-user computing industry with over 20+ years of experience in marketing and product-related positions at both hardware and software organizations. In his role as Senior Director, Product Marketing at Lakeside Software, Jason is responsible for leading the company’s product and commercial strategy across all industries.